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12 Great Link Building Tools That Are Essential to Your Success

Link building strategies virtually have modified over the years.

So have the SEO tools we use.

Since the vintage automatic hyperlink building tools that robotically placed comments like KontentMachine or GSA’s Search Engine Ranker, current tools have moved to a manual research and outreach platforms.


Tools that I and a lot of my hyperlink building colleagues use today look more like ones used for public relations (PR) in place of link building,

In fact, a number of my favorite gear are for PR.

However, there are still a few gear specific to link constructing that aren’t going anywhere.

This list has both PR gear that may be used for link building, as well as hyperlink constructing precise tools.

The gear available may be indexed in 3 areas:

Link Research Tools.

Prospecting & Outreach Tools.

Reporting Tools.

Link Research Tools

I don't forget studies not the manner of finding websites however the manner of figuring out what type of sites you must be approaching.

This means you must be establishing exceptional criteria, classes of sites, authority metrics, and others.

Below are the two equipment with the most important database of links and robust reporting.

I’ve covered both of those websites as I constantly see each having information that the other doesn’t.

You may discover some hyperlinks to you our your competitors’ web sites in Majestic that aren’t indexed in Ahrefs, and vice versa.

These gear may be used collectively to construct a comprehensive list of websites to analyze.

As with many SEO gear, the pricing has programs and depends if you pay for the year or monthly.

1. Majestic

Pricing: $79.99/month with 1 user

Payment options: Monthly or acquire bargain for annual

majestic link research device

I can play around in Majestic for days, just swimming through the amount of hyperlinks.

Here are a few hints on a way to use it and what reports should impact your link constructing.

Topics: This facts may be used to become aware of the types of web sites you must be generating hyperlinks from. Consider jogging this report at the hyperlink profiles for pinnacle rating sites, then locating web sites that suit into similar classes.

Referring Domains: Use this to evaluate:

The quantity of unique domain names you should be focusing on building in your website online.

The trust/citation go with the flow distribution (rely of domains through trust/quotation waft).

2. Ahrefs

Pricing: $99/month with best 1 user

Payment options: Monthly or acquire discount for annual

ahrefs hyperlink tools

In evaluation to Majestic, Ahrefs has a few reviews which can be much less complicated to run inside the tool.

It genuinely fees extra, but if you want more statistics, then Ahrefs is the right choice.

Here are reviews to apply in Ahrefs over Majestic:

Pages > Best with the aid of hyperlinks: Two useful programs of this document are:

Identify competitors’ most linked content to persuade your content material strategies.

Identify type of web sites that hyperlink to content you'll produce.

Pages > Best through hyperlink growth: This is a “trend” file that gives content material this is generating links during the last 30 days. Find content material here that is receiving a speedy wide variety of hyperlinks and create content material this is greater sturdy.

Prospecting & Outreach Tools

Finding fantastically relevant web sites, as a way to hyperlink for your content material, is the most excruciating a part of link building.

You can create a massive listing of websites and bulk outreach to shop time, however whilst you’re comparing your link constructing achievement on:

Link gained per hours.

The great of these links.

Then it’s best to deal with prospecting manually or in a semi-automatic approach.

The tools I’ve listed below may be used for the most famous hyperlink building strategies.

3. Broken Link Builder by using Citation Labs

Pricing: Starts at $67/month

Strategies: Broken link constructing

Application: Prospecting

This device is really worth noting within the prospecting listing as it can lessen the time it takes to find broken hyperlinks.

Inside the Opportunities report, you may have a listing of damaged links at the side of the websites that are pointing to those hyperlinks.

Check out my SEJ article on damaged hyperlink building for tactical advice on using this information.

citation labs damaged link constructing

4. Pitchbox

Pricing: $99-$1,500+/month

Strategies: Blogger outreach, influencer outreach, on-line PR

Application: Prospecting, outreach

Pitchbox is genuinely one of the pricier gear in the marketplace when compared to e mail tools like MailChimp, however the incorporated prospecting is useful to reduce the time to qualify web sites.

If it wasn’t for a few key functions, it would actually be a glorified e-mail system:

Prospecting web sites listing builder

SEO metrics included proper into the opportunities report

pitchbox hyperlink prospecting tool

five. BuzzSumo

Pricing: $99-$499+/month

Strategies: Blogger outreach, influencer outreach

Application: Prospecting

What a incredible tool for constructing lists of blogs, influencers, and authors!
Out of all the prospecting tools on the list, BuzzSumo has the exceptional filtering options.

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You can use the tool for quite a few purposes, but for hyperlink building, these are two powerful use cases:

Identifying authors: The content research and influencers sections offers lists of authors/influencers this is searchable by keywords inside the content material they shared or produced. One fantastic use-case for this is to search thru the “maximum shared” document and discover influencers that obtained extra than 2,000 shares of their content material then outreach to them to percentage yours. This can yield a whole lot of natural links.

Identifying sharers/backlinkers: The 2nd use-case is going a layer deeper than the first, finding those that have shared the content. Pull a listing of shares or backlinking web sites by using content material then create similar, however better content material.

Buzzsumo outreach device

6. Ontolo

Pricing: $97-$297+/month

Strategies: Blogger outreach, influencer outreach, directories, weblog rolls, useful resource linking

Application: Prospecting

Ontolo guest blogging

If you’re a technical link builder then Ontolo is probably your tool of choice.

It honestly doesn’t have the user-pleasant setup of BuzzSumo, but its sturdy features make up for it.

7. BrightLocal

Pricing: $3/web page or $2/facet bulk

Strategies: Local citations

Application: Prospecting, outreach, citation submissions

Citation building is vital for neighborhood search engine optimization and need to be considered a hyperlink constructing project.

One of the gear with the great value for filing and managing citations is BrightLocal.

There are two components to BrightLocal: citation monitoring and citation building.

Birghtlocal quotation submissions

8. Link Assistant

Pricing: $124-$299/year

Strategies: Blogger outreach, influencer outreach, directories, blog rolls, useful resource linking

Application: Prospecting, outreach

Part of the search engine marketing Power Suite, this deceivingly simple device has some surprises packed into the prospecting functionality.

I’m not going to talk to the older methods that Link Assistant may be used for (e.G. forum linking), however the visitor posting, giveaways, and links pages (useful resource pages) can yield a huge, unfiltered listing in an effort to dig thru.

As you filter thru the listing of web sites on any of the prospecting lists, you may create a custom e mail for each web site.

link assistant hyperlink building tool

9. Muck Rack

Pricing: Starting at $2,000/year

Strategies: Influencer outreach, on-line PR

Application: Prospecting, outreach

In contrast to the other equipment, hyperlink building is a byproduct of your marketing campaign using Muck Rack.

Here you may locate journalists for major or niche publications.

Don’t count on to apply trendy hyperlink constructing methods to win placements here, as it’s a true online PR play.

Link constructing is moving toward influencer outreach and on-line PR, so PR tools have to be on this list.

Muckrack online PR tool

Reporting Tools

Although a few of the gear in the previous section have reporting functionality constructed in, I’ve determined all of them to lack enough custom reporting or the ability to associate hyperlinks to ranking overall performance.

10. Google Sheets

Pricing: Starting at free

Strategies: Influencer outreach, on-line PR, citations, directories, et al.

You may now not assume to look this widely-accessible device on a list for link constructing, but the ability to completely customize your reviews means it could be used for almost any reporting.

Google sheet link reporting device

To start, a simple document you could create is a link acquisition and fine file.

Include the subsequent columns on the sheet:

General fields

Date acquired

Link details


Placement URL (page of link)

Anchor text

Page title

Destination URL (what page for your website the hyperlink factors to)

Linking area metrics

Domain Authority (Moz)

Page Authority (Moz)

Linking domain names (Ahrefs linking domains pointing to the page where your link lives)

Total links (Ahrefs links pointing to the page wherein your link lives)

Spam score (Moz)

11. Agency Analytics

Pricing: $49-$499/month

Strategies: Influencer outreach, online PR, citations, directories, et al.

Agency Analytics mechanically populates the dashboard with facts from Moz and Majestic and connects that statistics to vital overall performance metrics, like ranking and organic site visitors.

Qualified visitors that converts to leads or income is the motive of our hyperlink constructing and search engine optimization efforts so reporting needs to make a connection between them.

corporation analytics reporting tool

12. Cyfe

Pricing: $19/user in line with month

Strategies: Influencer outreach, online PR, citations, directories

This device may be constructed out as a hybrid among Google Sheets and Agency Analytics, that means it’s very customizable however can also robotically, and easily, aggregate facts from multiple resources to create a meaningful report.

Cyfe Web Analytics Dashboard


I’ve curated this list with the intent to have a tool for each reader, supplying enterprise-stage with cheap answers and extraordinarily technical tools to the very simple. You can Get All the tools here

But most of all, I hope you could find a tool here for the link constructing tactic that best fits your approach.

Furthermore, I want you to comprehend the diversity within the available gear and that you'll want to select the right one for the job.

You don’t want to have a $1,000 monthly tool finances to be a link builder, but all of them will take time.



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